The increase in the number of video streaming services has created some challenges for viewers, navigating through various applications, remembering usernames and passwords and many billing relationships, which takes the seamless viewing experience. This is where the prime video channels come into play.

Prime Video Channels Amazon Prime Video – offers a wide range of content from a variety of streaming services in one place. Users can sign in to Prime Video using their Amazon Prime membership account, purchase add-on subscriptions to their preferred services and manage all their subscriptions within Prime Video, without switching from app to app. Non-Prime members must first join Amazon Prime, then sign in to Prime Video and follow the same steps to subscribe to channels.

In India, Prime Video Channels offers eight popular streaming services namely Discovery +, Lionscat Play, ErosNow, Tokube, Mubi, Hoysoy, Manoramamax and Shorts TV in over 10,000 titles and languages.

Amazon Prime Video, India Manager Kaurav Gandhi said, “For the past four years, we have been constantly striving to delight our customers by offering Indian and international exclusive and original content in many languages, genres and formats, all of which make Amazon Prime Video the most popular with 99% of viewers in India back-codes. With the launch of Prime Video Channels, we are now taking the next big step in our journey to deliver comfort and the power of choice into the hands of our customers.

Prime members can enjoy an integrated search experience, get customized referrals, download content for offline consumption, use the Continue viewing feature, enjoy IMDb’s X-Ray feature and update their integrated watchlist with content from channel partners.

Chaitanya Diwan, Head of Prime Video Channels at Amazon Prime Video, added, “Video streaming should be a hassle-free experience for users, which aims to launch Prime Video Channels. The content available through our channel partners reflects the different entertainment needs of our consumers. We look forward to furthering the selection of entertainment and providing more content and more convenience to our users.

HTC

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