With star-studded cast and great ideas, the world of over-the-top or OTT sites is also increasing its size based on the budgets allocated to projects.
It is also reflected in KPMG’s post-media and entertainment Govt-19 report that it may have one billion digital users in India by 2030, which will increase the demand for OTT originals, which will lead to higher demand for cash flow.
“This is a good place to be. Producers and OTT sites are going to be huge with production value to be true to the content. They want us to compete with global products,” said Kunal Kohli, a producer from India who captured a huge amount of India’s mythological history through his web show. Ramyuk.
From Ajay Devgan Rudra-edge of darknessOf Sanjay Leela Bhansali Hiramandi, Akshay Kumar, Shahid Kapoor and spin-offs for upcoming digital tours பாகுபலி The owners are expected to pour big money to create these OTT wonders.
“Producers will invest thought, time and money to explore the potential of this medium. But you can’t create any content without spending money. How much you spend depends on the story you want to tell,” producer Anand Pandit told us.
It is very clear that content creation in the OTT space has become a billion dollar market. According to a recent FICCI report, streamers are expected to spend around Cow1,920 crore to generate original content for India by 2021, an increase of 17 per cent Cow1,400 crore was spent in 2019.
Jahil Thacker, media and entertainment partner at Deloitte India, explains, “The sole purpose of OTT sites is customer acquisition, so it focuses on increasing the cost of signing or tent-making shows because the average gait shows do not work on the digital site. They do not get signatures. . “
Acceptance of digital content in recent times has created confidence in producers and sites, feels Vikram Malhotra of Abundantia Entertainment.
For example, in the last 18 months we have tripled our investment behind content development. It is a sign of hope and a result that we are all trying to achieve, ”said Malhotra, who overlooked Kumar’s development. Absolutely And adaptation of the book, Defenders of the wheel of time.
Actor Ahana S Kumra also agrees that investment has gone up. “People are now more willing to invest in a web project than ever before, which is a good thing,” he says.
But that doesn’t mean money should be free. Filmmaker Nikhil Advani, who created the ambition of The Empire, said, “It is wrong to think that budget is no longer a barrier. In my experience as far as projects are concerned we should always keep in mind the ‘safety rails’ of the budget, even if we never compromise on ambition.
On the other hand, Call my agent Director Shat Ali insists, “Money can buy you a budget, not aesthetics. In the end, it all comes down to sight and good eyesight.