SXSW 2023: Sydney to Host South by Southwest Cultural Festival | SXSW

South by Southwest addresses sydney in 2023, the first time the “futuristic” and pop culture festival has branched out of the US since its launch in 1987.

SXSW Sydney will take place from October 15-22 next year with 1000 events, screenings and performances across the city, Destination NSW, the New south Wales the agency for tourism and large government events, announced on Thursday.

Lineup details and keynote speakers will be announced in the coming months.

For three decades, the annual Texas The festival has welcomed high-profile speakers spanning Hollywood, politics and technology, including Barack and Michelle Obama, Jordan Peele, Taika Waititi, Steven Spielberg, Lady Gaga, Prince, Melinda Gates, Elizabeth Warren and Snoop Dogg. It has also become a hub for movie and TV premieres, music, gaming, technology, and podcasting.

Managing Director of SXSW Sydney director Colin Daniels said the new festival “will showcase the largest group of inspiring international thinkers, creators, innovators and artists ever seen in Sydney at the same time” and will focus on those working in the Asia-Pacific region.

The Sydney festival bills itself as “the official annual Asia-Pacific installment of SXSW,” but SXSW Interactive Director Hugh Forrest said variety that the Sydney event would also extend invitations to people from Silicon Valley and Hollywood.

SXSW Sydney Event Producer Geoff Jones described the festival as “the Olympics of events for the creative industries”.

“We are delighted to bring this legendary festival of games, music, screens, technology and innovation to Sydney in 2023,” he said.

State Minister for Tourism and Sport Stuart Ayres said the festival “will provide significant benefits to the economy for visitors to NSW”.

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Australian Recording Industry Association Chief Executive Annabelle Herd welcomed the news, calling it “a real opportunity for Australia to lead the global debate on future trends, innovation and the value of the economy.” creative”.

She said it was “a real game-changer for Sydney’s cultural outlook, but it’s also a banner moment for the Asia Pacific region, which has long deserved a conference of this scale.”

The next SXSW will take place in Austin in March.

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