Roxy Jacenko under fire for Pixie and Hunter’s elephant ride on family vacation in Phuket, Thailand

Why Roxy Jacenko is under fire for Pixie and Hunter’s elephant ride on a family vacation in Thailand: ‘Simply cruel’

Roxy Jacenko got into trouble by posting an Instagram video of her daughter and son riding elephants on a beach in Thailand.

The celebrity publicist, who is currently vacationing in Phuket with 10-year-old Pixie and 8-year-old Hunter, has been accused of supporting Thailand’s notoriously cruel elephant entertainment industry.

His followers were furious when he captioned the video “What an amazing experience.”

Roxy Jacenko (pictured) got into trouble by posting an Instagram video of her 10-year-old daughter Pixie and eight-year-old son Hunter riding elephants on a beach in Thailand.

Roxy Jacenko (pictured) got into trouble by posting an Instagram video of her 10-year-old daughter Pixie and eight-year-old son Hunter riding elephants on a beach in Thailand.

The famous publicist, who is currently vacationing in Phuket with her children (elephants pictured) has been accused of supporting Thailand's notoriously cruel elephant entertainment industry.

The famous publicist, who is currently vacationing in Phuket with her children (elephants pictured) has been accused of supporting Thailand’s notoriously cruel elephant entertainment industry.

‘Amazing? This is cruel and should be banned!’ one commented.

‘Please don’t promote elephant tourism. They need to be protected, not used for our entertainment. Kids will gain so much more from being educated on this,” wrote another.

One person noted that the elephants appeared to be “tied together” in the video, before adding: “Oh dear lord, I wish I could not see them.” [this].’

Several critics threatened to unfollow Roxy’s account, while others urged her to visit an ethical elephant sanctuary.

However, a handful of users gave Roxy, 42, the benefit of the doubt and politely asked her to reconsider riding elephants in the future.

“What an amazing experience,” she captioned the clip, adding the Thai flag emoji.

Roxy was quickly criticized by users who commented on her post.

Roxy was quickly criticized by users who commented on her post.

“I’m sure your kids loved it and were very nice, but it’s important to understand the unkind training behind it,” someone advised.

‘Perhaps an error of judgment in participating in this experience. Please don’t be an advocate of breaking the souls of these innocent animals,” another user begged.

Only one user came to Roxy’s defense, writing: ‘Whoa calm down everyone she didn’t do anything wrong!

Only one user came to Roxy's defense, writing: 'Whoa calm down everyone she didn't do anything wrong!  'I bet you all eat meat and wear leather, so don't be hypocrites!  @roxyjacenko enjoy your vacation no matter what [self] those who hate the righteous

Only one user came to Roxy’s defense, writing: ‘Whoa calm down everyone she didn’t do anything wrong! ‘I bet you all eat meat and wear leather, so don’t be hypocrites! @roxyjacenko enjoy your vacation no matter what [self] those who hate the righteous

‘I bet you all eat meat and wear leather, so don’t be hypocrites! @roxyjacenko enjoy your vacation no matter what [self] righteous haters,’ they added.

Roxy has since deleted the video. Daily Mail Australia has contacted her for comment.

The cruelty of Thailand’s elephant entertainment industry is well documented.

The country’s elephants once hauled teak for the thriving timber industry, but when machinery was developed, locals put the animals to a different use.

Roxy is pictured with her two children: Pixie, 10, and Hunter, 8.

Roxy is pictured with her two children: Pixie, 10, and Hunter, 8.

The cruelty of Thailand's elephant entertainment industry is well documented.  The country's elephants were once used to transport teak for the thriving timber industry, but when machinery was developed to do this job, locals looked to put their animals to a different use.  Elephants are displayed at a tourist park south of Chiang Mai in northern Thailand.

The cruelty of Thailand’s elephant entertainment industry is well documented. The country’s elephants were once used to transport teak for the thriving timber industry, but when machinery was developed to do this job, locals looked to put their animals to a different use. Elephants are displayed at a tourist park south of Chiang Mai in northern Thailand.

Elephants have become a major attraction and now more than 12.8 million tourists a year travel to Thailand to ride, wash and take selfies with elephants.

The life of a ‘tamed’ elephant begins with a process called ‘crushing’ which is as unpleasant as it sounds.

The animals are tied to short chains, beaten with hooks and other sharp implements, and poorly fed to make them behave. This continues for the rest of their lives in captivity.

Animals are often forced to perform circus tricks in front of tourists.  Elephants perform with hoops and ropes around their necks at a tourist park south of Chiang Mai in northern Thailand.

Animals are often forced to perform circus tricks in front of tourists. Elephants perform with hoops and ropes around their necks at a tourist park south of Chiang Mai in northern Thailand.

INSIDE THE THAILAND ELEPHANT ENTERTAINMENT INDUSTRY

Every year, 12.8 million tourists travel to Thailand with the specific intention of interacting with elephants as part of their trip, according to a World Animal Protection survey.

There are believed to be at least 3,000 elephants used in entertainment tourism across Asia, with 77 percent living in cruel and unsuitable conditions, the organization says.

Most tourists believe that elephants have been ethically domesticated, but in fact, most are captured from their herds in the wild or taken from their mothers as babies.

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