Early Wednesday morning, someone at a soft rock and pop station in Vancouver, Canada began playing the song Killing in the Name by rage against the machine.
Then they played it again.
By noon, the song had been played hundreds of times on Kiss Radio 104.9 FM, sparking online speculation that the singular election was a protest against layoffs by parent company Rogers Sports and Media.
Industry experts, however, argued that it was a trick to signal a format change at the station to alternative rock.
The song’s lyrics include the repeated line: “Fuck you, I won’t do what you say!”. The station, however, played the sanitized radio edit.
A call to the radio studio was unclear.
The man who answered the phone did not explain why the song was being played repeatedly, nor did he provide his real name. Instead, he asked to be called Apollo after the character from the Rocky movies.
“I am not allowed to say. I’m just a guy in a booth, letting Rage play over and over again,” Apollo said. “What do you think? Do you like it?”
The incident came a day after co-hosts of the station’s morning show posted on Facebook that they had been suddenly fired.
“Our five years at KiSS RADIO have come to an end. KiSS is changing and unfortunately we have been informed that we will not be part of this new chapter. Although this comes with mixed emotions, we want to express one overwhelming feeling: gratitude,” former hosts Kevin Lim and Sonia Sidhu wrote.
On Wednesday, callers’ attempts to request anything besides Killing in the Name were denied.
Between requests, the song played multiple times with no discernible beginning or end. Rather, it was just a long version of Killing in the Name.
Apollo told The Guardian that the song was already on when he got to work, but he couldn’t say exactly when it started.
“I don’t know. I probably should. If you’re writing an article and my boss reads it, I’m going to get in trouble,” he said.
This reporter responded, “Well, I mean, I think you might get in trouble anyway.”
“Good point,” he replied.