Mark Elkhouri thought creative idol Kanye West following his College Dropout Burgers business on Instagram might be a stamp of approval, but then a letter arrived from West’s lawyers showing the artist was far from engrossed.
The cease-and-desist notice forced Elkhouri to paint over a mural of the American rapper, also known as Ye, at the store in northeast Melbourne and erase a crowned teddy bear logo inspired by art from West’s debut. college dropout album.
Ivanhoe’s store is also ditching menu names that play on West’s song titles, including a fried chicken burger called Golddigger, a breakfast burger called Good Morning, and a Cheezus burger named after the album. . Yeezus.
“It’s pretty hard being a fan of Kanye West in this situation, we have to respect his wishes and move on,” Elkhouri said.
“The fact that he was watching our [Instagram] stories and he was there made me believe he was a fan of ours.”
The store will continue to be called College Dropout Burgers, but will instead serve meals named after famous people who dropped out of education, including Steven Spielberg, Steve Jobs, Mark Zuckerberg and Albert Einstein.
Elkhouri left college early to go into business, owning dessert bars at La Trobe and RMIT universities that closed during the pandemic. Those experiences and Elkhouri’s love of music and West’s creativity gave rise to the Burger Shop.
“Kanye West is the greatest artist of our time,” Elkhouri said, adding that he found parallels in West’s music with his own life after his mother died in 2009.