A little magic is happening at Coles.
The supermarket giant has teamed up with Warner Bros to launch its latest range of in-store collectibles featuring characters from Harry Potter and Fantastic Beasts.
Magical Builders collectibles are coming to Coles next week with Wizarding World characters and games that are plastic-free and recyclable.
Starting Wednesday, July 6, customers will receive a free Coles Magical Builder character with every $30 spent on a transaction at Coles supermarkets, Coles Online and Coles Express.
Nearly a year after pledging to no longer give away plastic toys in the box, Coles has worked with Warner Bros to bring collectibles to Australians in a sustainable way featuring characters like Harry Potter, Hermione Granger and Ron Weasley and made from 100% certified cardboard. FSC® which is also recyclable in household recycling bins.
Gryffindors, Hufflepuffs, Ravenclaws and Slytherins alike can enjoy exploring their own magical world with four recyclable plastic-free play kits depicting iconic settings fans will instantly recognize from the Harry Potter movies.
Customers can let their imagination run wild by building their own Hogwarts castle and Quidditch pitch, or building a 9¾ platform and Hogwarts Express.
Coles Marketing Director Lisa Ronson said: “Coles is thrilled to be working with Warner Bros. Consumer Products and one of the world’s most beloved entertainment franchises to create an Australia-first collectible campaign that will bring a little magic to Australian homes.
“We wanted to find an interactive and sustainable way for customers to have fun that would appeal not only to children, but also to guests of all ages. We know Australian fans have been waiting for a Wizarding World collectible campaign like this for a long time, so we’re very excited to be working with Warner Bros. to bring Coles Magical Builders to life.
“With over 30 beloved characters and four iconic settings available to collect, Magical Builders will allow customers to get creative as they build their magical world, all with the added bonus of being recyclable and plastic-free.”
The launch comes after Woolworths announced a partnership with Disney to design its latest batch of collectibles for the store’s customers.
Collectibles are reusable woven patches, known as Fix-ems, that can be attached to surfaces or permanently ironed onto fabrics like cotton t-shirts or denim jackets as the ultimate ’90s throwback.
They can be stuck to a water bottle, pencil case, phones, and even skateboards.
“Fans will paste, create, wear and reuse them in so many creative ways, from customizing jackets and sneakers to styling their bags and bike helmets, the possibilities are endless,” The Walt Disney Company. Meagan Sanders, vice president and general manager of Australia and New Zealand consumer products, said.