American rapper forces North Melbourne college dropout burgers to change their menu and logo

Five days ago, when Mark Elkhouri checked his business’s Instagram, the Burgers to drop out of college The owner was very excited to see that megastar Kanye West had found his account and started checking out his stories.

in a post, Elkhouri commented “What is going on here? I must have ‘found God’, because @kanyewest has delved into our stories. Over 10 story views now!!”

Unfortunately, the joy was short-lived. A letter from Kanye West’s lawyers followed, ordering Elkhouri to paint over a mural of the rapper at his burger joint in northeast Melbourne. The cease and desist order also required Elkhouri to remove a crowned teddy bear logo, inspired by Kanye West’s debut album. college dropoutpublished in 2004.

“I was disappointed in a way,” Elkhouri said. bed sheet. “But I support Kanye. The guy is my fucking hero. There is no denying how important it is for society. So the real question is how do I take it? At the end of the day, I have to respect him.”

The cease and desist letter was a follow-up letter to one Elkhouri received in February 2021. It also demanded a change to some of the menu items that were based on the rapper’s famous songs, including a chicken burger called Gold Digger. .

Elkhouri chose to keep the College Dropout Burgers business name, but had to change his focus to honor other celebrities such as Brad Pitt, Prince and Mark Zuckerberg. Their chicken sandwich is named after director Quentin Tarantino. “Fuck the oath, something tells me Quentin isn’t coming after you like some salty pricks,” Tommy Wallace commented on Instagram.

“I was hoping to reach an agreement with his lawyers, but it didn’t happen,” Elkhouri said. “The College Dropout name will now become synonymous with other college dropouts. It could be a blessing in disguise. Not everyone is a fan of Kanye West.”

“It was never about publicity,” he adds. “The name isn’t just a reference to his first album, it’s about what we set out to achieve. I wanted to change that narrative that Kanye West is seen as ‘crazy’ and I wanted people to revisit his music…I haven’t stopped to play Kanye West’s music here.”

For those who saw the crown on the old College Dropout Burgers logo, it was also an homage to artist Jean-Michel Basquiat. “Right now, I want to clarify who he was and that he also dropped out of college,” said Elkhouri, a bit heartbroken but still a passionate fan of Ye.

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@collegedropoutburgers

This article was updated following an interview with Mark Elkhouri.



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