Amazon apologizes after fake Dame Deborah James slogan T-shirts were sold online

Online retailer Amazon was forced to apologize after it was discovered that fake Rebellious Hope t-shirts were being sold on its site.

The late cancer activist Dame Deborah James, who died on Tuesdaylaunched all four slogan tees in collaboration with In the Style to raise funds for charity, with 100% of the proceeds from sales going to the Bowelbabe Fund and Cancer Research UK.

The £15 (about $26.50) t-shirts have been worn by celebrities like Kim Murray and royals, including Sophie, Countess of Wessex.

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Dame Deborah James models the Rebellious Hope t-shirt from her In The Style collection, raising money for the Bowel Babe Fund
Dame Deborah James models the Rebellious Hope t-shirt from her In The Style collection, raising money for the Bowel Babe Fund (Instagram/Bowel Babe)

But counterfeit versions of the shirt with no association with the collection or any charity have appeared on the Amazon marketplace, selling for the same price as the official ones.

The shirts have also been found at other online retailers, including eBay and Etsy.

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“Like many, we were saddened to learn of the passing of Dame Deborah James,” an Amazon spokesperson said. Sun.

“We are in the process of removing all products that suggest a link to Dame Deborah James or related charities and apologize for any distress caused.”

Rebelious Hope T-Shirts on Amazon
Rebellious Hope t-shirts on Amazon, which have since been removed. (AmazonUK)

In The Style CEO Adam Frisby first pointed out the fakes in an Instagram story.

“We’ve checked and these listings are being paid for and promoted by Amazon and not the reseller, which makes things worse. They should be really ashamed of themselves,” he said, warning people that the money “doesn’t go to charity.” .

“I’m sharing this because I know how important it was for Deborah to be able to raise as much as possible for the Bowelbabe Fund and In The Style is the official partner of Cancer Research UK,” she wrote.

James’ charity t-shirts have already raised over £1 million ($1.76 million) for both charities.

Donations to the Bowelbabe Fund increased this week, following the 40-year-old’s death after a five-year battle with colon cancer.

In the days after his death, the account passed the £7 million ($12.33 million) mark, up from £6.5 million ($11.45 million).

the host of the You, me and the big C podcast launched the fund in a emotional farewell message to fans after entering end-of-life care last month.

“Rebel Hope” became synonymous with James, but also served as his mantra as he underwent cancer treatment.

“It’s certainly how I’ve lived my life,” he previously said. Sun.

“We all need to find the light in that rebellious hope, to keep the flame burning in our darkest hours.”

She used the phrase on social media, explaining to her followers: “I speak of this quote with a lot of rebellious hope – it’s really what has gotten me through the last five years.”

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