UP Elections 2022: Youth-Social Media-Party Spokesperson .. Understand these five factors, why does the BSP seem to have changed?

Summary

Many new programs of the BSP are being credited to the party’s national general secretary and Rajya Sabha MP Satish Mishra and his family members. His wife and son are also actively campaigning for the BSP victory in the elections.

BSP chief Mayawati
– Photo: Amar Ujala

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The Mayawati-led Bahujan Samaj Party is vying to return to power in Uttar Pradesh after a decade. So that party is not leaving any stone to win the election. Taking lessons from many mistakes made in the past, this time it entered the election ring with a new approach. Where youth and women are at its center. In addition to making efforts to stay strong on social media, the party is also looking to change the situation.

There is a widespread debate that the nature of the BSP will change in this election. In these five aspects, let us understand what significant changes the BSP has made in its strategy for the 2022 elections.

1- ‘Respect for all religions’
Mayawati’s party has decided to contest the state alone this time. Beyond Dalit-Brahmin social engineering, the party presents itself as a ‘Sarva Dharma Sama Bhava’ (seeing all religions as equal). Brahmanism is moving in the right direction by adopting a soft Hindutva attitude towards Brahmins who are angry with the BJP. The party continues to hold enlightenment conferences across the state. Its core vote bank is also engaged in raising Dalits.

According to reliable sources, the BSP is considering giving preference to OBCs and Brahmins in ticket distribution. That is why the BSP is trying to break the BJP vote bank by fielding Brahmins as candidates in the 2022 Assembly elections. After this, she is following the strategy of giving tickets to Dalits and Muslims, who are her primary vote bank.

The entire Mishra family is involved in the campaign
The party’s national general secretary, Rajya Sabha MP Satish Mishra and his family members are working together to win the party. On the one hand his son Kapil Mishra is addressing the youth assembly. They are appealing to the youth to win their ‘Bua’ in the elections. Rakhi was tied to ‘Bua’ Satish Chandra Mishra by his religious sister Mayawati.

I have been told many times in media interaction that I do not need any post. I am the son of Satish Chandra Mishra and Mayawati’s nephew. My family and I have received Mayawati’s love and blessings for the past 20 years. I want to see my ‘aunt’ as chief minister for the fifth time. On the other hand, Satish Mishra’s wife Kalpana Mishra is holding meetings to interact with women’s groups belonging to Brahmin and Dalit communities under the “Prabuddha Mahila Vichar Gosthi” and “BSP Mahila Sammelan” programs.

Meanwhile, Mishra is holding meetings and talking about fostering brotherhood in the Dalit-Brahmin affiliation founded by the party. According to reports, Mishra has addressed meetings focusing on Brahmins in more than 70 districts in Uttar Pradesh. The BSP has also given a new slogan this time – Jai Bhim, Jai Bharat, Jai Parashuram. In UP, the two factions together accounted for 36 per cent of the vote.

2- Command in the hands of youth
The party understands that the task cannot be done without taking the youth forward to turn the vote bank of almost 40 per cent of the youth in the state towards them. Hence, the party has assigned special responsibilities to the two main youths by making forward. BSP chief Mayawati’s nephew Aakash Anand has handed over key responsibilities to Satish Mishra’s son Kapil Mishra. Akash Anand has been appointed as the National Coordinator. Kapil Mishra, on the other hand, has been working to unite the youth with the party. It is said that BSP tickets can be given to a large number of young candidates in this election.

3- Existence on social media
Realizing the growing power of social media, the party has now strategized for its strong presence on social media platforms as well. The party, however, believed that the BSP had previously distanced itself from social media and that their voter would not be affected by social media. With the understanding of the power of social media of late, the party is still visible against the BJP and the SP on this front, but now the party is fully active on social media.

Mayawati created a Twitter account in 2018. Now she is constantly making tweets. Mishra joined Twitter in July this year. The “Enlightenment Class Vishal Symposium” for Brahmins has started live streaming on Facebook. Through social media, the BSP is focused on young people who support Bhimrao Ambedkar’s policies. According to the information received, a large number of such students have started enrolling in BSP. Social media training for students and youth.

Akash Anand is in constant touch with party leaders and youth on social media. According to BSP spokesperson Faizan Khan, ‘The BSP is connecting to every section of the society, including the youth, through social media, but the party is also working on the ground.

4- The party has appointed a spokesperson
That party made another key change in its electoral strategy. The BSP, which is known as a non-representative party, has appointed three spokespersons to convey its views to the people and the media. Mayawati has made Dharamveer Chaudhary, MH Khan and Faizan Khan as spokespersons. Earlier, BSP leaders were not allowed to speak to the media. However, so far some of the elected leaders have been seen debating on TV from the BSP side, but they are not the party’s declared spokespersons but are called BSP supporters. BSP leader Sudhindra Bhadauria was a party supporter who took part in the debates on TV, but the party did not make him its spokesperson.

5- Image change
The biggest change in the party is the large-scale image-changing exercise. The party, which has been critical of the construction of statues, parks and monuments, is now eager to break out of the image. Mayawati recently promised at a party function that she would focus on the development of the state without building statues, parks and monuments if the government is formed this time. Behind this, the BSP argues that parks, statues and monuments are also needed for the dignity of the Dalits, and that the work is now complete and hence only the development work will take place now.

In view of the Yogi government policies dealing harshly with Bahubali, the BSP has also announced to get rid of Bahubali and has refused to give a ticket to five-time MLA and gangster-politician Mukhtar Ansari. Mayawati has announced that she will not give a ticket to any ‘Bahubali’ in this election. Ahead of the 2017 Assembly elections, Mayawati recruited Ansari and his family members into the party and gave them tickets.

Expansion

The Mayawati-led Bahujan Samaj Party is vying to return to power in Uttar Pradesh after a decade. So that party is not leaving any stone to win the election. Taking lessons from the many mistakes made in the past, this time it entered the election ring with a new approach. Where youth and women are at its center. He is also looking to change the party’s image in addition to trying to stay strong on social media.

There is a widespread debate that the nature of the BSP will change in this election. In these five aspects, let us understand what significant changes the BSP has made in its strategy for the 2022 elections.

1- ‘Respect for all religions’

Mayawati’s party has decided to contest the state alone this time. Beyond Dalit-Brahmin social engineering, the party presents itself as a ‘Sarva Dharma Sama Bhava’ (seeing all religions as equal). Brahmanism is moving in the right direction by adopting a soft Hindutva attitude towards Brahmins who feel angry with the BJP. The party continues to hold enlightenment conferences across the state. Its core vote bank is also engaged in raising Dalits.

According to reliable sources, the BSP is considering giving preference to OBCs and Brahmins in ticket distribution. That is why the BSP is trying to break the BJP vote bank by fielding Brahmins as candidates in the 2022 Assembly elections. After this, she is following the strategy of giving tickets to Dalits and Muslims, who are her primary vote bank.

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