• A new reality show that will show Priyanka Chopra judging activists with their awareness campaigns.

Posted on September 10, 2021 at 01:34 PM IST

A newly announced reality show featuring Priyanka Chopra, Usher and Julianne Hough has drawn criticism online for what observers consider a misleading premise. The activist has been described as “a series of competitions featuring six inspirational activists who have teamed up with three high-profile public figures working together to bring about meaningful change to one of three causes of global vitality: health, education and the environment”.

But what people have objected to is the element of competition to create awareness for important reasons. Actress Jamila Jamil tweeted, “Can’t they just donate the money needed to pay for this unreasonably expensive talent and make this show, directly to activists’ causes? Instead of turning the activism into a game and then giving a fraction of the much-needed money into the ‘prize..'” .?” People are dying.”

Activist Cameron Caskey, who helped organize the student protest March for Our Lives in 2018, wrote in a tweet, “Dumb sh*t like this reminds us of how useless the word ‘activist’ is.” There are people who put their lives on the line to demand change from the ruling class. And then there are lazy white losers like me who complain on the internet all day… all “activists”.

Another commented, “Some days I wonder if we live on the worst schedule. Almost daily, my miracles are confirmed.” One person wrote that they “haven’t seen this united in hating something since Gal Gadot sang ‘Imagine Way Back’ in the first month of March 2020.”

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According to Deadline, the show will feature activists competing head-to-head in challenges to promote their causes, while measuring their success through online engagement, social metrics, and host input.

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